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He too, however, agrees that the large number of releases in Malayalam (along with the films from other languages) affected the performance of movies on the box office. According to him, it was the talks that Kumar had with the theatre owners that led to the improved facilities.
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"The credit for this trend should be given to former minister for cinema, sports and forests KB Ganesh Kumar," says Edavela Babu, secretary of the Association of Malayalam Movie Artists. Nevertheless, the investment that theatre owners made to improve facilities ensured people returned to cinema halls in large numbers. To top it, the costs of filmmaking have gone up by 25% in the past one to two years with the remuneration of the technicians increasing by almost 50 %, says Kumar. The result was that the theatre revenue of a majority of films was pathetic. According to Kumar, the simultaneous release of films led to the removal of many from the theatre even before they could run for a week. The Malayalam film industry was impervious to the trend of new movies nudging incumbents from theatres. The culprit ironically is the breakneck filmmaking. with a Spurt Over the Past Two Years), low production costs alone can’t explain the trend. But judging by the steady increase in the number of movies produced in recent years (see.
The average cost of making a Malayalam film is around Rs 3 crore, a pittance compared with other film industries, where actor fees alone scale Rs 10 crore. In many ways, the furious pace of filmmaking in Malayalam should not be surprising. Bollywood, considered the final word in Indian film industry, had 122 releases in 2013. Movies in Malayalam beat the usual suspects - Telegu, Tamil and Kannada (see Malayalam Tops the Charts.). In 2013, a record 158 films were released in Malayalam. Remember that the size of Malayalam cinema industry is a fraction of Bollywood or for that matter its counterparts in south India.
The Malayalam film industry produced the largest number of films, no mean achievement for an industry whose language is spoken by less than 3% of the people in the country. Rarely do Malayalam movies receive ink than during the runup to the national awards.